Rut’n Buck · Case study 3 of 7

The site that ranks

Rutnbuck.com ranked #1 on Google for Bozeman breakfast burritos and #1 in AI answers for breakfast burrito catering in Bozeman, March to July.

A local copy of the real site.

The problem

The old site was one long page doing every job at once. A shop looking for a supplier and an office ordering breakfast got the same page.

A short home page that sends people down one of three paths: cater an event, feed your crew, or carry the burritos.
A wholesale form that shows a shop its added sales as it types.
Pages aimed where the money was. Catering came first, because AI answers name caterers and that buyer buys direct. Ask for the best breakfast in town and AI names the coffee shop that stocks you.

"Never frozen" came off the site, because sometimes the burritos got frozen. "Best" came off too, in any form no one could check.

#1 on Google for Bozeman breakfast burritos, and #1 in AI answers for breakfast burrito catering in Bozeman, from March to July.

I built this for my own company first. Now I build them for other Montana businesses.